Hidden in Plain Sight: The History of Coco-Cola's "Negro Market" Ads

Brenna Wynn Greer is an Associate Professor of History at Wellesley College. She is a historian of race, gender, and culture in the twentieth century United States, who explores historical connections between capitalism, social movements and visual culture. Her first book, Represented: The Black Imagemakers Who Reimagined African American Citizenship (University of Pennsylvania Press), examines the historical circumstances that made the media representation of black citizenship good business in the post-World War II era. Her work has been featured in The New York Times, Nation, Daily Mail, Enterprise & Society, and Columbia Journalism Review. She is currently at work on her second book, which examines the postwar development of black commercial publishing and its significance within U.S. culture and black life.

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